Pop's Relatable Artists

What makes the Music of Artists like Lizzo, Dua Lipa, Taylor Swift and Harry Styles so popular?

 
 

They are some of the biggest names in Pop Music in the 2020s - Lizzo, Dua Lipa, Taylor Swift, Billie Eilish, and Harry Styles. But what makes their music resonate with millions of people across the globe? Is it just about the music? In this article we break down the components that makes the famous artists’ music heard all over the world.

  1. Unique style and sound: they all have a distinct style and sound that sets them apart from other artists in their genre. Lizzo's blend of R&B, hip-hop, and soul music, along with her empowering and body-positive lyrics, make her stand out in the music industry. Dua Lipa's music is heavily influenced by pop, dance, and electronic music, and her unique vocals and catchy hooks have made her a staple in the pop charts. Taylor Swift is known for bending country and pop music complimented by her her storytelling skills, which she uses to craft relatable and emotional lyrics that have resonated with her fans. Harry Styles's music has an unique blend of pop, rock, and soul music, which makes him stand out from other pop stars.

  2. Strong online presence: All these artists have a strong online presence, and they engage with their fans regularly through social media. They use platforms like Instagram, Twitter, and TikTok to connect with their fans, share behind-the-scenes content, and promote new music. This helps to build a sense of community among their fans, which can be crucial in driving their popularity.

  3. Large and dedicated fan base: All these artists have a large and dedicated fan base, which helps to drive their popularity. Their fans are highly engaged and often participate in fan communities and online discussions, which helps to spread the word about their music.

  4. Catchy and easy to sing along to: Their music is often catchy and easy to sing along to, which makes it appealing to a wide audience. The beats and melody of their music are easy to remember, which makes them easy to sing along to and hum.


  5. Connect with fans through relatable lyrics: They all have the ability to connect with their fans through relatable lyrics, which talks about the everyday life and issues that the audience can relate to. This helps the fans to identify with them and feel a sense of connection with the artist, which can be powerful in driving their popularity.


  6. Good sense of timing: They have a good sense of timing in releasing their albums and singles that resonates with the current pop culture. They release their music at the right time when the audience is more open to listen to new music and also keeping an eye on the trending music in the industry. This helps them to stay relevant in the music industry and also attract new fans.

The popularity of the biggest music artists of the current era share a commonality that can be attributed to a combination of their unique talent, engaging personalities, and savvy marketing. They have all been able to cultivate a dedicated fan base and maintain a strong presence in the music industry, which has helped to drive their success.

About the Author

Mark Fogliano is an experienced Music Producer, Songwriter, Composer ,Pianist for the Adelaide / Melbourne based music production company Eleven:11 Music Productions.

Eleven:11 Music Productions fulfils a range of musical needs - from song development, artist development, arranging, orchestration and music programming, to vocal and song production, recording, post-production, audio mixing and project management.